This event will cover a broad spectrum of marketing techniques used by pharmaceutical companies. The program has been curated to showcase how to make big idea topics, such as virtual reality, AI and patient engagement, actionable. Through the use of case studies, the speakers will share their experiences implementing different marketing techniques, which will include digital/social media marketing, global marketing, payer marketing and more.

Join us in Philadelphia and return to work armed with the necessary tools and techniques you need to be successful in innovative, successful marketing campaigns on a national and global level.

Top Five Reasons to Attend

  1. Network and learn with the top marketing professionals from leading pharmaceutical, biotechnology, and medical device companies
  2. Understand how to adapt your programs to multichannel and global approaches
  3. Learn the best practices to implement and enhance your various marketing strategies
  4. Identify tools and strategies using technology and digital media that can enhance your marketing efforts
  5. Discuss how to ensure that your organization is following all regulatory and compliance standards while developing an effective campaign

Who Attends

  • Marketing Director (Head, Global, Regional, Senior)
  • Chief Marketing Officer
  • Digital Marketing (Head, Global, Director)
  • Account Management
  • Patient Marketing
  • Brand Marketing / Brand Team
  • Chief Communications Officer
  • Chief Strategy Officer
  • Multichannel Marketer
  • Digital Communications
  • Public Relations
  • Communications and Development
  • Market Strategy
  • Consumer Engagement
  • Commercial Strategy
  • Strategic Marketing
  • Social Media Strategist
  • Content Marketing
  • Digital Strategist
  • Digital Operations
  • Healthcare Operations
  • Payer Marketing
  • Marketing Compliance/ Regulatory Affairs

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